Egoísmo

A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.

A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.

The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.

The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.

ANO

2021

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
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Egoísmo

A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.

A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.

The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.

The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.

ANO

2021

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons

Other Projects

Energize your brand.

hello@betonikstudio.com

Icons

Privacy Policy

hello@betonikstudio.com

Instagram

LinkedIn

Egoísmo

A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.

A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.

The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.

The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.

YEAR

2021

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons

Other Projects

Energize your brand.

hello@betonikstudio.com

Icons

Privacy Policy

hello@betonikstudio.com

Instagram

LinkedIn