Egoísmo
A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.
A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.
The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.
The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.
ANO
2021








Energize your brand.
hello@betonikstudio.com
hello@betonikstudio.com
Privacy Policy
Egoísmo
A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.
A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.
The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.
The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.
ANO
2021








Energize your brand.
hello@betonikstudio.com
Privacy Policy
hello@betonikstudio.com
Egoísmo
A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.
A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.
The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.
The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.
YEAR
2021








Energize your brand.
hello@betonikstudio.com
Privacy Policy
hello@betonikstudio.com