Egoísmo

A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.

A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.

​

The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.

​

The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.

ANO

2021

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
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Egoísmo

A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.

A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.

​

The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.

​

The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.

ANO

2021

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons

Other Projects

Energize your brand.

hello@betonikstudio.com

Icons

Privacy Policy

hello@betonikstudio.com

Instagram

LinkedIn

Egoísmo

A visual identity concept for a rustic restaurant, so memorable that revealing its location feels almost like sharing a secret.

A rich and abundant menu immerses guests in a world of flavours, transforming the dining experience into something personal and exclusive, so memorable that revealing its location feels almost like sharing a secret.

​

The Egoísmo logo is built around a subtle visual narrative embedded within the word itself. The letter “G”, already positioned beside an “O”, extends forward to reach the final “O”, a simple gesture that symbolizes ego as an active force, always stretching beyond its place to claim more.

​

The form is intentionally imperfect and slightly childlike, reflecting the instinctive and unfiltered nature of ego. Through its hand-drawn character and quiet irony, the logo balances conceptual depth with an approachable and human presence.

YEAR

2021

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons

Other Projects

Energize your brand.

hello@betonikstudio.com

Icons

Privacy Policy

hello@betonikstudio.com

Instagram

LinkedIn