Ida Yoga
An identity centered on the reflection of movement and human balance.
From the free flow of incense smoke and the human body, through the balance found in practice, to the complete movement of the body during the execution of asanas, a connection between body and mind is achieved, reflecting the spirituality present within each individual.
These three concepts are among those most often present in the practice of yoga. For that reason, it felt natural that these same values should be represented in the logo.
It’s form and expression derive not only from the concepts mentioned above, but also from the intention of representing the channeling and fluidity of the feminine energy of idā through its curved and flowing design, with variations in thickness throughout the symbol’s stroke.
YEAR
2025
CLIENTE
Ida.y.oga








Energize your brand.
hello@betonikstudio.com
hello@betonikstudio.com
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Ida Yoga
An identity centered on the reflection of movement and human balance.
From the free flow of incense smoke and the human body, through the balance found in practice, to the complete movement of the body during the execution of asanas, a connection between body and mind is achieved, reflecting the spirituality present within each individual.
These three concepts are among those most often present in the practice of yoga. For that reason, it felt natural that these same values should be represented in the logo.
It’s form and expression derive not only from the concepts mentioned above, but also from the intention of representing the channeling and fluidity of the feminine energy of idā through its curved and flowing design, with variations in thickness throughout the symbol’s stroke.
YEAR
2025
CLIENTE
Ida.y.oga








Energize your brand.
hello@betonikstudio.com
Privacy Policy
hello@betonikstudio.com
Ida Yoga
An identity centered on the reflection of movement and human balance.
From the free flow of incense smoke and the human body, through the balance found in practice, to the complete movement of the body during the execution of asanas, a connection between body and mind is achieved, reflecting the spirituality present within each individual.
These three concepts are among those most often present in the practice of yoga. For that reason, it felt natural that these same values should be represented in the logo.
It’s form and expression derive not only from the concepts mentioned above, but also from the intention of representing the channeling and fluidity of the feminine energy of idā through its curved and flowing design, with variations in thickness throughout the symbol’s stroke.
ANO
2025
CLIENTE
Ida.y.oga








Energize your brand.
hello@betonikstudio.com
Privacy Policy
hello@betonikstudio.com